DekodeDigital

Transform Your Data Into Strategic Advantage

Bridging traditional analytics with emerging technologies to future-proof your business in an increasingly decentralized world.

Strategic Data Solutions

Comprehensive services designed to modernize your data infrastructure while preparing for the decentralized future.

BI Strategy & Dashboarding

Transform raw data into actionable insights with strategic BI solutions that drive decision-making at all levels of your organization.

  • Custom PowerBI and Tableau dashboards tailored to your KPIs
  • Data storytelling techniques for executive presentations
  • Automated reporting pipelines to eliminate manual processes

Cloud & Data Modernization

Migrate from legacy systems to scalable cloud architectures with minimal disruption to your operations.

  • End-to-end migration planning from Netezza, SQL Server to AWS/Azure
  • Data warehouse optimization for performance and cost
  • Modern ETL/ELT pipelines with tools like Fivetran, dbt
  • Data governance and security best practices

Bitcoin & Web3 Strategy

Navigate the emerging decentralized landscape with confidence and strategic foresight.

  • Bitcoin treasury strategy for corporate balance sheets
  • Lightning Network integration for payments
  • Decentralized identity and data sovereignty solutions
  • Smart contract and tokenization strategy

Project Management

Expert guidance to keep your data initiatives on track and aligned with business objectives.

  • Jira workflow optimization (Scrum/Kanban)
  • Sprint planning and agile coaching
  • Stakeholder alignment and requirements gathering

Team Enablement

Build a data-driven culture with training and best practices for your team.

  • SQL, PowerBI, and analytics training programs
  • Data literacy workshops for non-technical teams
  • Mentorship for junior analysts and data scientists

Marketing Analytics

Optimize your marketing spend with data-driven attribution and customer insights.

  • Multi-channel attribution modeling
  • Customer lifetime value analysis
  • Email segmentation and campaign optimization
  • SEO/PPC performance tracking

About Bryan Chinella

With over two decades of experience leading technical programs across retail, healthcare, and mission-driven organizations, I specialize in helping leadership teams align tech strategy with real-world outcomes.

Recent Experience Highlights

  • (Retail Client)

    Manage Jira workflows (Scrum/Kanban), boosting team productivity through sprint planning and real-time progress tracking. Develop BI team initiatives with SQL and PowerBI tools, turning complex datasets into strategic insights.

  • (Insurance and Primary Care Client)

    Oversaw BI team deliverables, proactively recommended reports and analyses (PowerBI, SSRS) to solve complex problems—presented in non-technical terms to senior leadership. Led migration from outdated paginated reporting to MS Suite.

  • (Digital Agency)

    Led a 20+ member team to optimize customer LTV through analytic strategic planning and multi-channel attribution, leveraging Omniture and Google Analytics to drive retention and profitability for clients like Ford and Momentive.

Whether you're struggling with reporting bottlenecks or exploring Bitcoin as a treasury option, I'll help modernize your stack while staying focused on clarity, value, and long-term resilience.

Core Competencies

Technologies

  • SQL (AWS, GCP, AZURE)
  • PowerBI, Tableau, SSRS
  • Python, R
  • Bitcoin/Lightning
  • Jira, Confluence

Methodologies

  • Agile/Scrum
  • Data Modeling
  • ETL/ELT Pipelines
  • Customer Analytics
  • Cloud Migration

Industries

  • Healthcare
  • Retail/E-commerce
  • Financial Services
  • Marketing Agencies
  • Industrial

Leadership

  • Team Building
  • Stakeholder Management
  • Executive Presentations
  • Process Improvement
  • Strategic Planning

Ready to Transform Your Data Strategy?

Let's discuss how we can modernize your analytics and prepare for the decentralized future.

Other Ways to Connect

Twitter

@bchinella

Location

Columbia, SC (Remote available)

Current Availability

Accepting new clients for Q3 2024